What happens when you try to do it on your own?
Opening up is a monumental task!
We relieve you of the stress of juggling day-to-day operations and a grand opening, so you can focus on running your business and keeping it on point.
Do you have time to reach out to dignitaries to invite them to an event, make community connections, find entertainment and all these other elements to pull off a grand opening?
There’s no need to try to pick up a new talent or skill when you’re in the middle of opening a business. The learning curve can be too big and your time is precious.
WE MAKE SURE YOUR OPENING IS A BIG DEAL.
An entire team of public relations and event promotion specialists taking care of all the behind-the-scenes work that accounts for 90% of your grand opening attendance.
If you can start strong, your THRIVE rate increases.
This isn't a scientific experiment. This is common sense.
If you make something NEW, people will most likely come out and support it. If you give them a great experience, they will tell a friend and return for more.
I'm taking my 30 years of experience, contacts, tips and tricks and concentrating all of my energy and focus on making all grand opening events both "new" and "news".
I believe the work we're doing will help keep businesses from failing in their first years, thus creating more jobs and helping the American economy.
I love this country, I love what I do, and I love sharing in the passion and excitement of small business ownership.
"They did a great job in publicizing my unit throughout the entire Columbia, South Carolina market. I will definitely use their services in the future!"
-- Eshita Kothari,
Franchisee from Columbia, SC
What we do for you
Let us handle these difficult, time-consuming, highly-specialized aspects.
We invite the press, public officials, trade area business owners, and local influencers and follow up with them to make sure they are attending the event.
We help you make the biggest impression on the big day. We can execute on this remotely or we can travel up to help you. We provide all of the essentials, but we can boost any event with a variety of additional services.
Grand follow up
The party isn't over. Now it's time to follow up with all of the guests to ask them about their experience and encourage them to leave a glowing review, tell others about it, and invite them back for a followup visit...and to bring some friends along!
Why is public relations so important?
Consumers are looking to Key Influencers to help them in their decision making. They trust these folks and will often times look to them before exploring a new business or product.
When you’re running a business, you have key audiences you want to reach. If you’re a vegetarian restaurant, you wouldn’t promote your business to meat lovers.
If a tree falls in the forest and no one saw it, did it make a noise? The same goes for grand openings. If you opened your doors for business and no one saw it, did it make a noise? Let’s go with “no.”
THINGS TO CONSIDER FOR SAMPLING
Be stress-free for your next sampling event. Download our eBook now to learn how to handle a sampling event from start to finish - checklists and scripts included.